I can’t live without my smartphone. I have had marginal success with detoxing from my excessive use, but the thought of cancelling my contract and tossing it into a drawer is never going to be a reality.
I felt the same away about my Bugaboo Frog stroller a few weeks ago when I was cleaning out the garage. I just can’t part with it. I have had my red Bugaboo Frog and all of its accoutrements for almost 8 years. Eight years!
That stroller means more to me than a plastic, canvas and rubber contraption meant to transport my child from A to B. There are times when it felt like a lifeline tethering me to the outside world from my post-natal cocoon. I would push through the snow, the wind and the rain, my destination unclear but my motivation crystal. I needed to be out and among the land of the living. I needed to walk the busy streets and look in the shop windows. I needed to create urgency to complete mundane errands. My Bugaboo made it possible for me to do just that.
I knew from early on that Bugaboo was the stroller for me. It took little convincing that we were a perfect fit. Its sleek design; adaptable seats and functionality were in my mind unparalleled to the available options.
My parents generously gifted the Bugaboo to me when my first son was born. My mom loved it too, and like me saw value in its merits. My dad took some convincing. When he saw the price tag, admittedly not cheap, he choked out that his first car had cost less. It made me think of this scene from Father Of The Bride:
In eight years that stroller has survived three boys, more spilled milk than one could imagine, and enough vomit to make Public Health concerned. It’s been washed, scrubbed and de-Cheerioed several times, each time impressing me with its resiliency. And I’ve easily put more kilometers on it than my car.
So when Bugaboo invited me to preview their exciting line-up for 2015, I of course said yes, not withstanding that my strolling days are numbered. I am glad that I did.
Bugaboo is one of those brands that marry functionality and aesthetics so perfectly and come the New Year their fans will be delighted by their many collaborations.
The lifestyle brand Diesel, known for its rugged, utilitarian look has toughened up the Bugaboo Cameleon. The dark green and brown colour combination give the stroller a decidedly masculine look, while the interior finishes are the soft, comfortable and functional details that Bugaboo is known for.
There is also the new Bugaboo Bee3 for the parents who zip around the city and live life on the fly. The Bee is lightweight, easy to use and has a larger underseat basket for storing everything from groceries to a diaper bag. For parents who like to express their individuality, the Bee is available in 64 different fabric colour combinations and provides UPF50+ sun and extendable sun canopy while being water repellent and washable.
(Available in stores now)
And there is this . . . the Bugaboo Runner. Oh, be still my heart! Why buy two strollers when you can buy the Bugaboo Runner, a base that fits all Bugaboo models? The three-wheel model, with its front wheel fixed, makes for a smooth run and the base collapses compactly making at-home storage easy.
(Available Spring 2015)
It’s not just the artistry of the Bugaboo that impresses me; it’s the story behind the product. While at the launch I had the opportunity to meet members of the Bugaboo team. Their passion for their product was inspiring and not overly surprising considering the quality of their strollers and accessories. Bugaboo started off as a design school project by Max Barenbrug and twenty years later it has expanded to include numerous stroller models and functional accessories while staying true to their mission to create innovative products that inspire people to explore the world.
Speaking with members of the Bugaboo team, I learned that designers watch people with children navigating everyday life, identifying obstacles and dreaming of ways to make life simpler and more accessible. I was fascinated, and not at all shocked, to hear about the push-back the North American team had in convincing the designers to create a cup-holder. The Europeans were flummoxed as to why someone would need to take their coffee to-go and hesitated in creating what is now the best-selling Bugaboo accessory in North America.
It’s always the stories that attract me to products. It’s the people and their passion, their commitment and their innovation. Creative people always inspire me and I am moved to see the world through their eyes, whether the medium is a stroller or a bar of soap, because when I do, it’s enlightening.
Disclaimer: I didn’t receive a penny for this review, but when I do I will let ya know!