“What goes on your body goes in your body” is Consonant Skincare’s motto and never have words from a company permeated my psyche quite like these.
I first met Bill, CEO and creator of Consonant Skincare, this past summer at a holiday preview party. It might be unoriginal to say that it was his skin that I first noticed, but it’s true. His skin glows! His skin does what every clichéd beauty infomercial promises to do and I, someone who is always chasing after a perfect complexion, had to introduce myself.
Bill Baker didn’t always have aspirations to be Canada’s next skincare trailblazer, but we have a handicrafting co-worker to thank for his passionate foray into the beauty industry, arguably one of the most challenging fields to eke out a foothold.
For years Bill tried to remedy his skin issues with pricey products that promised relief only to find that said products exacerbated his skin issues and left him in search of new, pricey products. Bill continued to run on this hamster wheel until one day when he reached for a bar of his luxe soap and found his supply gone with the exception of a single bar of organic soap made by a co-worker, bought by Bill to be courteous. Little did he know that transaction would improve his skin and change the trajectory of his life.
Marrying his newfound interest in organic skincare with his years of experience in advertising, Bill knew that for him to make it in the competitive beauty market his product had to standout.
“It can’t just be natural and organic. It has to work.” Bill didn’t want to put out another ho-hum moisturizer that promised the world but became bathroom counter clutter within a few months.
First off, Bill educated himself about skincare and was appalled at what passes for acceptable beauty standards in our country. Furthermore, he was disheartened that some big-name, flashy brands were not being completely transparent about their company’s practices and organic/natural/healthy claims. Bill knew that he needed to do whatever he could to change the marketplace, through education and affordable, high-quality products that are natural and deliver results.
Bill’s commitment to finding just the right formulation resulted in success.
The Natural Foaming Face Wash ($9-$18) and Ultra Moisturizing Organic Face Cream ($54) have usurped my previous go-to brand, free from parabens, phthalates, sulphates and more*. The Perfect Sunscreen ($45) really is just that. I have searched for years for a natural sunscreen that blends well without leaving a chalky residue. I have tried department store brands, drug store brands, and independents and nothing comes close to this. But perhaps my favourite product, that has a cult-like following, is the Grand Prize Winner of the 2012 Canadian Beauty Innovation Awards, HydrExtreme® ($72). It provides hydration and reduces the appearance of fine lines and wrinkles – Amen!
Bill generously gave me some samples of Consonant products but I returned with a re-fill list and I crossed several names off my holiday gift list by purchasing their skin care kits including one for my mother and expectant sister-in-law.
Consonant recently launched their Healthy Baby line touting 100% natural and free from all harsh, irritating and toxic ingredients. In an effort to be as gentle as possible the products contain no artificial scent or essentials oils.
Consonant is the real deal and I want you know what I am raving about. Bill and his team have generously donated Healthy Baby Hair and Body Wash and Healthy Baby Body Lotion, a combine value of $45 to giveaway to a lucky reader. The contest opens today and ends Friday at 6 pm. Sorry friends, but only Canadian readers for this one.
Enter to win by liking our Facebook page, following us on Twitter or Instagram and if you already do, simply leave a comment. A random winner will be contacted Saturday to arrange delivery.
To find out where you can buy Canadian-made Consonant products or to order on-line visit their website by clicking here. *Parabens, phthalates, sulphates, petroleum,/PEG, BHT, artificial colours, TEA, DEA, propylene glycol and diazolidinyl UREA. For more information visit: www.icareaboutcosmetics.com
To be clear: I was not paid to review Consonant Skincare. Bill gave me some samples to try, I enjoy them and want to spread the word. All of the opinions expressed are my own.